<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://talkingpointsbyjsa.substack.com/archive</loc><changefreq>daily</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/about</loc><changefreq>weekly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/a-disaster-playbook-for-comms-pros</loc><lastmod>2026-08-11</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/from-the-pitch-to-the-press-conference</loc><lastmod>2026-08-04</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/former-apple-openai-comms-head-on</loc><lastmod>2026-07-01</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-the-internet-is-changing-heres</loc><lastmod>2026-06-16</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/they-spent-years-covering-the-creator</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/kalshi-wsj</loc><lastmod>2026-05-11</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/how-rokus-comms-team-is-shaping-the</loc><lastmod>2026-05-05</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/the-trends-fears-and-future-of-ai</loc><lastmod>2026-03-31</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-comms-teams-are-hiring-ai-architects</loc><lastmod>2026-03-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/nfl-vp-of-comms-on-super-bowl-lx</loc><lastmod>2026-03-03</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-executive-departures-pose-new</loc><lastmod>2026-02-17</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/earned-media-has-a-longer-half-lifelinkedin</loc><lastmod>2026-02-03</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-what-ces-2026-revealed-about</loc><lastmod>2026-01-13</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/six-trends-that-will-define-communications</loc><lastmod>2026-01-06</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-substack-is-looking-more-like</loc><lastmod>2025-12-16</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/linkedins-cco-on-writing-for-ai-empowering</loc><lastmod>2025-12-08</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-christys-pr-team-declared-war</loc><lastmod>2025-11-17</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/ea-sports-vp-of-comms-marketing-your</loc><lastmod>2025-11-05</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-ai-goes-irl-to-build-brand-loyalty</loc><lastmod>2025-10-22</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/what-we-do-and-dont-know-about-geo</loc><lastmod>2025-10-07</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-ai-brands-turn-to-humans-to</loc><lastmod>2025-10-22</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/cracker-barrels-rebrand-a-case-study</loc><lastmod>2025-09-03</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-what-if-i-told-you-taylors-a</loc><lastmod>2025-08-19</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/astronomers-gwyneth-paltrow-powered</loc><lastmod>2025-07-29</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-trouble-in-love-island-paradise</loc><lastmod>2025-07-15</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/why-sxsw-is-still-a-cultural-hotspot</loc><lastmod>2025-07-02</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/tldr-netflix-news</loc><lastmod>2025-06-18</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/is-ai-stigma-in-journalism-fading</loc><lastmod>2025-06-02</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/where-do-reddit-and-comms-intersect</loc><lastmod>2025-05-06</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/why-metas-attempt-to-bury-this-memoir</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/inside-yahoos-comms-strategy-30-years</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/washington-posts-shifting-pr-strategy</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/eight-communications-predictions</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/how-new-media-is-shaking-up-the-traditional</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/the-whitespace-in-pr-coverage-tracking</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/nostalgia-culture-is-driving-the</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/from-likes-to-votes-how-social-media</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/the-next-generation-of-content-creators</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/creators-latest-play-game-publishing</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/unlocking-the-power-of-live-events</loc><lastmod>2024-06-07</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/no-longer-a-supporting-act-the-rise</loc><lastmod>2024-05-03</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/talking-points-by-jsa-planting-earth</loc><lastmod>2024-04-05</lastmod><changefreq>monthly</changefreq></url><url><loc>https://talkingpointsbyjsa.substack.com/p/coming-soon</loc><lastmod>2024-04-04</lastmod><changefreq>monthly</changefreq></url></urlset>